Guess What!! Can You guess what does IT or Software companies ignore the most and why!! I speak this from my experience working with hard core engineering companies and realization that came to me when I joined my third marketing company.. Are you grinning!! Yes I have worked with these many organizations!! So what is it that these companies are so complacent about and what makes them treat their marketing as step child.
Lets explore it. What I think being the the first and foremost and main devil here is complacency and entitlement.. and this can be explained as that IT companies thing digital marketing or for that matter all forms of modern marketing starts with them and and they can do it at any given time.. What they forget is any marketing needs sufficient time to be able to build brand and sustain it. Besides it will need sufficient time to create the strategy, marketing assets, media plan and again time to implement them. Even if you go all out at one you cannot feed a customer his share of hunger of 365 days in one single day or month.
So what is the difference between a successful IT Companies who strategize, implement, execute and derive outcomes from their marketing and the ones who are not able to figure out what is missing from their mozo. Now this can turn into very long post untill you will find the solution to this. We have created a blueprint to revitalize your software marketing and the urgent necessary steps to undertake.. Here below you can find the snapshots of checklist of what you should have and what is missing?